Influencer campaigns
Launch with hundreds of creators.
A Drop puts your game on Twitch, YouTube, and TikTok at the moments that matter: the demo, launch, big update, or even playtest. We run it from brief to report.
- Twitch, YouTube and TikTok
- Demo, launch and updates
- We run the whole campaign
Footage: Remnant 2, Gearbox Publishing
Drops funded by
- Focus Entertainment
- Gearbox
- 505 Games
- Team17
- Nacon
- IllFonic
- Owlcat Games
- Quantic Dream
One Drop, three platforms
Each platform does a different job. A campaign can use one of them or all three at once.
Twitch
Long play sessions, live.
Dares give creators a reason to stay in your game for hours, with chat along for the ride.
8.9MTwitch watch minutes for Banishers
TikTok
Clips that travel.
Short, creative videos from creators whose style fits your game and gets players excited.
3.8MTikTok views for Killer Klowns
YouTube
Videos that keep getting found.
Dedicated and integrated videos that stay in search long after launch day.
2.3MYouTube views for Taxi Life
How a campaign runs
We handle the whole cycle, so your team can stay on the game.
Set the brief
Goals, dates, platforms, and the keys and rewards behind each Dare. We plan it with you.
Match the creators
Targeting finds creators whose audience fits your game, and you see who you can reach before launch.
Go live
Creators take Dares on stream and in clips. We support them through the whole Drop.
Report and re-target
Watch minutes, views and content in one report, and the creators who delivered are ready for the next Drop.
Every stage of a release
Start before launch, peak on launch week, keep going after it.
Before launch
Make the demo count.
Demos and playtests become streams, clips and wishlists before release.
513%over target for Earl vs. the Mutants, a debut studio's first game
Read the case studyLaunch
Own launch week.
Hundreds of creators go live with your game at the same time, across platforms.
37Mwatch minutes from 347 creators for Space Marine 2
Read the case studyAfter launch
Keep the momentum.
Updates, DLC and seasonal events become new Drops for the creators who already know your game.
9.6MTwitch watch minutes for theHunter: Call of the Wild updates
Influencer programs
What you get
Live streams
Hours of live play on Twitch, YouTube and TikTok, from creators whose audience fits your game.
A content library
Every completed Dare turns into a vetted clip you can sort, view and download for your own channels.
Real-time stats
Track viewership, join streams and add Dares while the Drop is still live.
Creators to call again
Performance data shows who delivered, so the next Drop starts with the creators who already love your game.
Launch results
Campaign Drops from published case studies.
Going all out on Twitch, TikTok and YouTube
8.9M Watch Minutes on Twitch557K views on YouTube
Connecting a Legacy Horror IP to a New Gaming Audience
6.4M Twitch Watch Minutes3.8M TikTok Views
Navigating Unfamiliar Audiences on New Platforms.
3.1M Watch Minutes on Twitch2.3M YouTube views
Launching a Warhammer 40,000 Title with a Bang
8.2 hrs avg stream time660% over target
Big Results on Short Notice for a Beloved Sequel
1683% of target watch time100% of creators are interested in the next Drop
Using Creative Content to Build a Unique Fan Experience
900K Watch Minutes7.2M Views
Questions
What is a campaign Drop?
A Drop built around one moment, like a demo, a launch or an update: the Dares, the keys and rewards, the platforms and the dates.
Which platforms can a campaign cover?
Twitch, YouTube and TikTok, alone or together. Banishers ran on all three at once, with 8.9M Twitch watch minutes, 557K YouTube views and 3.4M TikTok views.
Can we start before launch?
Yes. Earl vs. the Mutants used a pre-launch demo Drop and finished 513% over target, and Riftstorm's playtest Drops helped it reach 30K playtesters.
What do we need to provide?
Your game, the keys, and any rewards for viewers such as codes, bundles or in-game items. We help shape the Dares with you.
What does a campaign cost?
Each campaign is scoped to your game, your goals and how many creators you want to reach. Book a demo and we will price it with you.
What happens after launch?
Keep going with an influencer program: updates and events become new Drops for the same creators.
Are you a creator? Get sponsored to play.
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