Resources
Influencer marketing strategies where everyone wins
Increase your viewership and sell more while influencers grow their channels and audiences get rewarded for watching.
Groundswell and FOMO
Our Dares create head-turning content at scale and engagement that lasts.
- PublishersMore viewership and more sales around every beat.
- InfluencersChannels that grow with every Dare they take on.
- AudiencesRewards for watching the creators they already follow.
Launch
Explode content creation at launch
By reaching the right influencers at the right time, games like Farming Simulator 25 keep creators on stream for hours. One creator streamed it for 103 hours.
103 hoursstreamed by one creator
Publishing brand
Build your publishing brand
We help partners like Focus Entertainment turn every content update and release into a consistent way to bring influencers back into their ecosystem.
This strategy culminated in the launch of Warhammer 40,000: Space Marine 2, where 347 Dare Drop creators delivered 37M watch minutes.
View the Focus case study
Platforms
Conquer Twitch, TikTok and YouTube
Re-engage creators smarter, with performance data to make each subsequent Drop even bigger.
View platform playbooksDares
With influencers that grow with you
Let influencers take on challenges that give them more to stream and more to grow with. Creators have completed 90,000+ Dares so far.
Learn more about DaresFeatured case studies
Post launch retention
Turning ongoing updates into community events
theHunter: Call of the Wild, Expansive Worlds.
Glorious launch activation
Powering up a franchise crown jewel with 347 creators
Warhammer 40,000: Space Marine 2, Focus Entertainment.
Leveraging playtests
Building community during development
Riftstorm, Mythic Protocol.
Make it your strategy.
Publishers bring the game. Creators bring the stream.