Influencer programs
Keep creators coming back.
Creator programs turn every launch, update and event into a Drop. More creators join for every beat, and their audiences come with them.
- 2,552 repeat creators
- $1M+ free media value a year
- Updates become events
Footage: Warhammer 40,000: Space Marine 2, Focus Entertainment
The program loop
Every release is a chance to bring creators back. Each Drop makes the next one stronger.
Find
Targeting picks creators whose audience fits your game, on Twitch, YouTube, and TikTok.
Reward
Every Dare comes with rewards that bring viewers back to the game.
Retain
A Drop for every update and event, plus a Battlepass, which gives creators a path to bigger rewards as they keep coming back.
Grow
We track which content performs best, so we can make every beat start stronger than the last.
Focus Entertainment, a publisher in review
$1M+ in free media value every year.
Since 2023 Focus has run Drops across its catalog, from Space Marine 2 to Aliens: Dark Descent and Banishers.
- Free media value every year
- $1M+
- Impressions
- 98M
- Creators
- 4,208
- Repeat creators
- 2,552
- Pieces of content
- 7,630
- More watch time against guarantee, median across campaigns
- 4x
- Creator stream time on Apex Legends, validated against a control group and repeated the next season
- 2x
- Farming Simulator's average over-delivery, early beats vs. recent beats
- 5x → 12x
- Space Marine 2 watch minutes, from launch through 6 updates
- 37M → 65.5M
Updates turned into community events.
Expansive Worlds made every content release for theHunter: Call of the Wild a new Drop, and kept growing creator audiences 5 years after launch.
- Total impressions
- 11.7M
- Pieces of content
- 1,589
- Twitch watch minutes
- 9.6M
- YouTube views
- 951K
Always-on Drops
Games that keep running Drops between launches.
FatsharkDriving 1.26M Organic Watch Minutes for an Ongoing Game1.26M Watch Minutes6 hrs Stream Time Per Creator136 Creators Streamed
10 ChambersUncharted Territories: 4.5M Views in 5 Hours538% of target watch time on Twitch4.5M Views on TikTok Gaming Front Page348% of Twitch watch time target in 2023
Expansive WorldsTurning Ongoing Updates into Community Events951K YouTube Views9.6M Twitch Watch Minutes1.1M TikTok Views
Team17Constant Drops Drive Long-Term Engagement689 Dares completed451% of target watch time on TwitchOver 90% would participate in the next Drop
GIANTS SoftwareConstant Drops to increase engagement and drive down costs8+ hours stream time per creator383 content pieces created618% of the target campaign watch time
Questions
How is a program different from a campaign?
A campaign is built around one moment, like a launch. A program runs Drops across your releases and updates, so creators stay with your games between launches.
How often do Drops run?
Usually around each release, update or event. Focus Entertainment runs Drops across its catalog.
Do creators really come back?
Focus Entertainment's Drops brought back 2,552 repeat creators, and 100% of Blasphemous 2 creators said they want the next Drop.
Can older games join?
Yes. Golf With Your Friends first released in 2016, and theHunter: Call of the Wild kept growing creator audiences 5 years after launch.
What is a Battlepass?
A way to reward loyalty: creators who keep taking your Dares unlock more Dares and a path to bigger rewards.
What does a program cost?
Each program is scoped to your circumstances, release calendar, and how many creators you want to keep engaged. Book a demo and we will price it with you.
Are you a creator? Get sponsored to play.
Dare Drop for creators