Dare Drop for publishers
Drops put your game in front of creators on Twitch, YouTube and TikTok, with Dares they want to play and rewards their viewers want to win.
Footage: Aliens: Dark Descent, Focus Entertainment
Drops funded by
We handle creator targeting, outreach and campaign delivery, so your team can focus on the game. Drag the handle to compare.
A Drop is a campaign for one game. Here is how it runs from brief to report.
Come prepared with your comparable games, target audience, and any launch plan you already have, and we'll help you plan your release strategy.
We help you find the best ways to prompt creators to make content, create Dares and rewards, and build your Drop.
Our team gathers the creators who fit your game best, regardless of whether they're on Dare Drop already.
Creators accept Dares and create content. You get the results on your dashboard, all in one place.
Platform
Audience
Genres they stream
Creator targeting
Your Drop goes to creators whose audience fits your game, so the Dares land with players who will care.
Keys & Products
Load game keys, codes, bundles and in-game rewards once, and use them as rewards to get viewers involved.
Latest proof Example
Proof of delivery
Creators submit the stream or the clip behind each Dare, so every number in your report points to real content.
Every Drop has a live report you can open any time, during launch week and after.
Live, so you can see the launch spike and the long tail after it.
The creators streaming your game right now, how many people are watching, YouTube videos, TikTok posts, and clips with all the metrics.
Which Dares are open, live or done, with the proof behind each one.
Streams, hours streamed, videos, clips, and all pieces of content for the whole Drop.
Focus Entertainment, a publisher in review
Focus runs Drops across its catalog, from Space Marine 2 to Aliens: Dark Descent and Banishers.
Numbers from published case studies.
871 streams281 Dares3,203 hours
7.9M impressions9.7 hr per creator95% want the next Drop
592 streams677 Dares5x average stream time
6.6 hr average100% want more Drops
136 creators6 hr per creator
117 creators2M watch minutes
Space Marine 2
Eiyuden Chronicle
Turbo Kid
DarktideSpace Marine 2Eiyuden ChronicleDarktide
The Wandering Village
Aliens: Dark DescentThe Wandering Village
Remnant 2Turbo KidA campaign for your game on Dare Drop: the Dares creators can take, the keys and rewards behind them, and the dates it runs. Take a look here: Drop Marketplace
Every Drop is scoped to your game, your goals and how many gamers you want to reach. Book a demo and we'll plan it with you. Organic Drops are $3K, and Drops with guaranteed deliverables start at $5K.
Creators on Twitch, YouTube, and TikTok whose audience fits your game. Many come back for the next Drop: Focus Entertainment's Drops brought back 2,552 repeat creators.
Creators submit the stream or clip behind each Dare as proof, and we watch it and verify completion.
Twitch, YouTube, and TikTok. Remnant 2's Drop reached 7.9M views and watch minutes across all three.
Yes. Focus Entertainment runs Drops across its catalog, from launches to updates, for $1M+ in free media value every year.
Tell us about your game and your launch. We will plan the first Drop with you.
Are you a creator? Get sponsored to play.
Dare Drop for creators
