Case studiesWarhammer 40,000: Space Marine 2
Glorious Launch Activation
Challenge
Focus Entertainment was gearing up to drive the immense hype train for Warhammer 40,000: Space Marine 2 all the way to launch. As a highly important release for a beloved franchise, the Focus team was looking for a partner able to engage platoons of creators on their path to righteous glory against the Tyranids.
Solution
Dare Drop has been working with Focus Entertainment and handling the majority of Warhammer 40,000 branded titles since 2023. This allowed the robust creator base retained from that work to be primed and ready for immediate deployment. Reaching 12M watch minutes (22.8 years) on Twitch within a week, 347 Dare Drop creators took to the Emperor's call and produced 37M watch minutes (70.4 years) for the Space Marine 2 launch.
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