Resources

A plan for every stage

We turn creator insights into the best content practices to ensure explosive results.

Creator engagement timelines

Betting on a good launch alone is not a good strategy. Dare Drop helps you break down your timeline into a multi-stage plan that builds your audience long term.

  1. Trailer first looks6 months before
  2. Beta testing4 months before
  3. Demo release2 months before
  4. LaunchDay one
  5. Major update2 months after
  6. Seasonal sale4 months after
  7. DLC or showcase6 months after

Creator plans by stage

Riftstorm playtest 2 and alpha demo, with creators streaming the game

Pre-launch

Building discoverability at pre-launch

Studios like Mythic Protocol use a pre-launch creator plan that captures community interest early to ramp up for a clean launch.

30Kplaytesters reached for Riftstorm

View the case study
Creators streaming Lost Eidolons: Veil of the Witch during Early Access

Early Access

Early Access creator co-development

Ocean Drive Studio built Lost Eidolons: Veil of the Witch with their biggest creators during Early Access.

Collect feedback, build deep connections and brand loyalty by prompting content creation around your latest updates.

theHunter: Call of the Wild updates streamed by creators: Hunter Power Pack, Emerald Coast update, Labrador Retriever DLC and Nepal Reserve update

Post-launch

Post-launch creator programs

Expansive Worlds consistently reinvests back into its theHunter: Call of the Wild creator community.

9.6MTwitch watch minutes five years after launch

View the case study

Platform playbooks

Each platform rewards a different kind of content. Our playbooks show how we plan Drops for each one.

Twitch

Dare Drop's creator targeting matches creators to games they fit, so they stay on stream longer. Remnant 2 creators averaged 9.7 hours each.

We blend earned and paid engagement so the viewership builds on itself. Space Marine 2 reached 37M watch minutes.

Twitch playbook (PDF)

Plan your next Drop.

Tell us where your game is in its life, and we will map the creator beats around it.

I publish gamesBook a demo
I stream gamesTake a Dare