A Ducktastic Time on TikTok

Making a Mobile Title Take Flight in Flawless Formation

LaunchPikPokTikTok

Reaching New Heights: 510K Total Followers Reached
Quacking Good Time: 3M TikTok Views
Content Makers in Flight: 11 Creators Engaged

Challenge

What PikPok needed

PikPok's newest mobile title, Clusterduck, posed a wide market appeal that remained untapped. Looking to migrate to the new player audiences, PikPok were looking for a partner to help widen their reach through TikTok creators for the first time and enable a content bombardment like no other.

Solution

How the Drop ran

TikTok and mobile games are a match made in duck heaven. Dare Drop's expertise allowed Clusterduck to leverage its mobile gameplay as a cornerstone for the wacky content that sparks action on the platform. Through excellent communication and content and creator pairings, Dare Drop enabled PikPok to generate 3M TikTok views or 9X the media value over the 30-day Drop period.