Challenge
Quantic Dream were looking for a creative solution to up their game on TikTok. With a character and story driven title like Dustborn, the team wanted to leverage the unique aesthetics of their core cast and game to drive widespread appeal. Above all, Quantic Dream wished to break the mold of a traditional engagement strategy and experiment with unique content types on TikTok to make a bespoke experience for fans everywhere.
Solution
By connecting Dustborn with non-core creators, Dare Drop was able to make Quantic Dream's latest title shine in new ways and make a big impact for the game's launch window. From high fashion to cosplay and makeup, creators delivered 7.2M views on TikTok and 900K organic Twitch watch minutes in just 30 days.
871 Streams; 3203 hours StreamedWarhammer 40,000: Space Marine 2
Performed 493% over target across all platformsRemnant 2
592 streams on TwitchAliens: Dark Descent
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