Big Results on Short Notice for a Beloved Sequel

LaunchTeam17Twitch

All Hit Speedrun: 1683% of target watch time
Repeatable Success: 100% of creators are interested in the next Drop
Scaling Quickly: 282 creators streamed; 10 hrs avg Stream Time

Challenge

What Team17 needed

With release around the corner, Team17 were required to hit aggressive viewership and creator engagement targets in a short time frame for the release of Blasphemous 2. A sequel to the highly praised original, this title needed access to pre-created publisher audiences to score big on Twitch.

Solution

How the Drop ran

By continuously using Dare Drop in the past, Team17 was ready to re-engage retained creators as reusable assets quickly to make this launch pop. All Team17 needed to do was choose which existing Metroidvania audiences to target and Dare Drop's proprietary audience sizing tool produced a list of hundreds of creators in their ecosystem. With Dare Drop, Team17 enrolled 282 creators to create 6.8M watch minutes that put Blasphemous 2 on the map.