Launching a Warhammer 40,000 Title with a Bang

LaunchOwlcat GamesTwitchYouTube

Wow, the Liveliness: 8.2 hrs avg stream time
Great Launch = Great Success: 660% over target
Who said ''Big Bang''?: 272,643 views on YouTube

Challenge

What Owlcat Games needed

Owlcat Games desired to create a memorable bang for the Warhammer 40,000: Rogue Trader launch window. With their previous experience of working with creators on Twitch and YouTube, Owlcat wanted a platform that would expand their reach and create viral content for their new title across NA and EUR regions.

Solution

How the Drop ran

By building momentum a few weeks before launch, Dare Drop was able to deliver a big launch Drop for Owlcat's newest title. Using Dare Drop, Owlcat enrolled 180 Twitch and YouTube creators to generate 4M watch minutes to fuel a highly successful viral explosion suited for a Warhammer 40,000 title.